Skills Profile

Ward Consulting
Capitalize on Convergence

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Skills Profile


David Ward My foremost goal as a consultant is to add value to my clients' businesses.  The skills I use to achieve this goal come from my diverse professional experience and extensive education.  Together, they have prepared me to be a specialist in addressing the strategic application of information systems in marketing.
Experience I am currently the Manager of e-Business Systems for Ascolta Training Company, where I am responsible for designing, deploying, and maintaining operations of all Internet-enabled information and training systems.  As the "owner" of Ascolta's Web space, I built e-commerce revenues to greater than 50% of total revenues.  I also manage the development and launch of Ascolta's e-learning services, including "virtual classrooms" and self-paced curricula.

I have taught courses in Small Business Management, Strategic Marketing Management, and a variety of Computer Science classes at Orange County colleges.  I was also the first marketer at an Internet start-up firm.  As the Sr. Product Manager, I was responsible for developing ZLand's first line of Web applications and managing 3rd-party products.  My products went from the concept stage, through launch, to over $1-million in revenue in less than a year.

As an entrepreneur and consultant, my background is equally diverse.  I have performed projects ranging from marketing research & planning, information systems analysis & design, Web site design & development, human resources management, and marketing training.  My clients come from industries such as hospitality, electronics, technology, media, and non-profit.

Education I have a Bachelor degree in Business Administration from California State University, Fullerton, where I was awarded Outstanding Marketing Student and graduated summa cum laude.  My MBA is from the Graduate School of Management at UCI, where my graduate studies focused on Information Technology.

I also hold MCSE (Microsoft Certified Systems Engineer) and MCP+Internet certifications from Microsoft, and a certificate from UCI in Advanced Software Technologies with an emphasis on Web/IP Applications Development.  My most recent certifications are the Cisco Internet Solutions Specialist designation and Cisco Certified Design Associate (CCDA).
Microsoft Certified Systems Engineer Cisco Certified Design Associate (CCDA) Microsoft Certified Professional + Internet

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