Services

I review any existing plans and analyze the resources and competencies of the organization.  I also consider the market and competitive environment.  Finally, I identify the client's strategy and objectives.

Through a consultative process, the client plays a central role in my development of the plan.  This participation ensures buy-in and the subsequent success of the implementation of the plan.

I evaluate the existing information systems and conceptualize the client's information processing needs.  Special care is taken to identify specific marketing or business objectives for the project to address.  I then design systems to meet the project's objectives.  Design may include models, prototypes, and descriptions.

The client approves the milestones of the development to ensure that the final design meets the objectives.  I match the objectives to the product of each phase to ensure the final deliverables achieve the desired results.

The initial step is to identify what the client wants to accomplish with a Web application. This leads me to create a requirements document for approval.  The technical specifications, publications plan, and design are derived from the requirements.

This design process allows the subsequent development and publishing to produce a Web site that meets the needs of the client.  I can also follow up the launch of the Web site with an Internet marketing campaign.

Internet marketing combines technical tasks, such as programming, with traditional marketing communication activities.  I design Internet marketing campaigns to augment the organization's existing promotional tools and optimize the visibility of the Web site.  The intent is to maintain integrated marketing communications.

Internet marketing activities are just one part of a complete marketing communications mix, albeit an important one.  I provide the expertise in the issues unique to the Internet so the client can capitalize on this developing medium.

New product development typically begins with market research and analysis of the marketplace and competitive product offerings.  I define a new product to fit with the existing product line and resources of the organization.  I also consider the marketing strategy and objectives. The intent is to develop a product that the client can bring to market quickly and profitably.

Through a consultative process, the client plays a central role in my development of the plan.  This participation ensures buy-in and the subsequent success of the product.

This process begins with identification of the problem or issue that the research will address.  The research design defines the major activities.  They usually include exploratory research, questionnaire development, surveying, data analysis, and reporting.

The purpose of conducting research is to identify a marketing opportunity, shed light on a market issue the client would like to consider, or find a solution to a marketing problem.