Marketing and Information Systems used to be very distinct and separate functions.  During the '90s, it became more and more difficult to pigeonhole many business activities into one function or the other.  The explosion of the Internet has only accelerated this convergence.  As we enter the 21st Century, the networked business environment has created limitless opportunities to capitalize on.

Technologies are tools for businesses to apply, not toys for businesses to play with.  Rather than saying, "Here's an exciting new technology; lets use it in our business," I ask, "How can we capitalize on technology to more effectively and efficiently achieve our business objectives?"

There is no lack of talented marketers and the number of skilled technicians grows everyday.  However, it is hard to find a combination of these resources in one asset.  Nonetheless, in this time of convergence, it's crucial for your business to strategically and seamlessly integrate your marketing activities with available information systems.  Let me assist you in this process.